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Tourism and social marketing / C. Michael Hall.
Author
Hall, Colin Michael,
Published
Abingdon, Oxon : Routledge, c2014.
Call Number
910.688 H174T 2014
Location
Songkhla
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Branding : in five and a half steps / Michael Johnson.
Author
Johnson, Michael.
Published
London : Thames & Hudson, 2018.
Call Number
658.827 J68B 2018
Location
Songkhla
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Consumer behavior / Leon G. Schiffman, Joseph L. Wisenblit.
Author
Schiffman, Leon G.
Published
Essex, England : Pearson, c2015.
Call Number
658.8342 S333C 2015
Location
Songkhla
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Green marketing : a case study of the sub-industry in Turkey / Ayca Can Kirgiz.
Author
Kirgiz, Ayca Can.
Published
Houndmills, Basingstoke, Hampshire : Palgrave Macmillan, c2016.
Call Number
658.802 K58G 2016
Location
Songkhla
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Marketing and sales strategies : their impact on customer retention / Carina Lang.
Author
Lang, Carina.
Published
Saarbrucken, Germnay : AV Akademikerverlag, c2015.
Call Number
658.812 L269M 2015
Location
Songkhla
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Strategic integrated marketing communications / Larry Percy.
Author
Percy, Larry.
Published
Abingdon, Oxon : Routledge, c2014.
Call Number
658.802 P431S 2014
Location
Songkhla
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Digital analytics for marketing / Marshall Sponder and Gohar F. Khan.
Author
Sponder, Marshall.
Published
New York, NY : Routledge, 2018.
Call Number
658.872 S763D 2018
Location
Songkhla
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Handbook of marketing research methodologies for hospitality and tourism / Ronald A. Nykiel.
Author
Nykiel, Ronald A.
Published
New York : Routledge, 2015.
Call Number
910.688 N995H 2015
Location
Songkhla
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New food product development from concept to marketplace / Gordon W. Fuller.
Author
Fuller, Gordon W.
Published
Boca Raton, F.L. : CRC Press, c2011.
Call Number
641.3 F965N 2011
Location
Phatthalung
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We first : how brands and consumers use social media to build a better world / Simon Mainwaring.
Author
Mainwaring, Simon,
Published
New York : Palgrave Macmillan, c2011.
Call Number
658.8 M227W 2011
Location
Songkhla
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A.Belch.
Author
Belch, George E.
Published
[Singapore] : McGraw-Hill Education, c2015.
Call Number
659.1 B427A 2015
Location
Songkhla
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch.
Author
Belch, George E.,
Published
Boston : McGraw-Hill, 2004.
Call Number
659.1 B427A 2004
Location
Phatthalung
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Advertising media planning : a brand management approach / Larry D. Kelley, Donald W. Jugenheimer, and Kim Bartel Sheehan.
Author
Kelley, Larry D.,
Published
New York, NY : Routledge, c2015.
Call Number
659.111 K29A 2015
Location
Songkhla
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Beyond advertising : creating value through all customer touchpoints / Yoram (Jerry) Wind, Catharine Findiesen Hays, and The Wharton Future of Advertising Innovation Network.
Author
Wind, Yoram.
Published
Hoboken, New Jersey : John Wiley & Sons, Inc., c2016.
Call Number
659.1 W763B 2016
Location
Songkhla
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